New Salesforce Service Cloud Features Present Big Opportunities for Customer Service Operations

This summer, Salesforce released several updates to its Service Cloud offering, which gives organizations the power to manage, organize, and execute their customer service operations from directly within Salesforce. That’s according to Natalie Gagliordi at ZDNet, who explains that by understanding and competently wielding the features of the Service Cloud, companies can turn their customer service activities into a robust …

The Power of Online Communities

The value of branded online communities goes far beyond simply creating a forum where your customers can meet one another and either rant or rave about your product. They should also be an important extension of your service team and contribute to your marketing and sales teams. That’s according to Shane Schick at Marketing Dive, who explains how companies like …

Choosing the Right Salesforce Product and Edition For Your Needs

When it comes to getting the most value from your Salesforce implementation, there are several important questions businesses should ask themselves – and administrators should ask businesses – before even getting started. That’s according to Kegan Rinard, contributor at the blog Salesforce Ben, who argues that choosing the right version and edition of Salesforce to best fit your specific needs …

Choosing the Right Administrator for Your Salesforce Needs

Salesforce is a powerful tool for companies of all sizes. It often becomes so complex, nuanced, and deep, that many organizations don’t get the value from it they could… and should. According to Prialto Post, as much as sixty percent of Salesforce implementations are unsuccessful due to adoption problems. That’s why it’s important to have the right long-term support strategy …