Customer data should be a competitive advantage that drives investment, business decisions and establishes priorities. When data is inadequate or duplicative Salesforce begins to lose much of the value it can provide. Working with bad data requires employees to either take more time at the beginning of an effort (IE. which of these accounts does Bill really belong to) or it leads to time needed on the back end where data is consolidated to drive decisions.
With this accelerator we start with a detailed analysis of the customer data within Salesforce (Account, Contact and, as appropriate, Lead). The analysis identifies: