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Data Hygiene Analysis: Waste Killer, Productivity Booster By touchpoint | Dec 27, 2017

Data Hygiene Analysis: Waste Killer, Productivity Booster

AnalysisCustomer data is the CRM lifeblood. From leads, to contacts to accounts and client thank-yous, business needs accurate customer information in order to complete nearly every relationship building or revenue-generating activity. When companies attempt to go to work through bad data the results can be costly. That’s according to David Loshin at TechTarget, who warns […]

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Salesforce Lightning Migration: The Time is Now By touchpoint | Dec 20, 2017

Salesforce Lightning Migration: The Time is Now

It was 2015 when Salesforce unveiled Lightning, a platform-wide upgrade that laid the groundwork for many of its most exciting new features, including its Einstein A.I. Now, two years later, it’s becoming apparent that Lightning is not only a better option for many Salesforce users, but it may soon be the only one. That’s according […]

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New Salesforce Service Cloud Features Present Big Opportunities for Customer Service Operations By touchpoint | Dec 07, 2017

New Salesforce Service Cloud Features Present Big Opportunities for Customer Service Operations

This summer, Salesforce released several updates to its Service Cloud offering, which gives organizations the power to manage, organize, and execute their customer service operations from directly within Salesforce. That’s according to Natalie Gagliordi at ZDNet, who explains that by understanding and competently wielding the features of the Service Cloud, companies can turn their customer service […]

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