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Writer's pictureBrett Greathouse

Expanding their "Care Footprint" with Salesforce & Telehealth

Ochsner uses Salesforce to create Golden Opportunities for seniors

This one comes from our friends in Spain. A hospital named Hospital Sant Joan de Déu in Barcelona implemented Salesforce.com and Teledoc to provide continuous care to their pediatric patients, make their doctors more productive and expand their geographic reach.


Background:

A pediatric hospital located in a metropolitan wanted to improve their patient care and and convenience. The need started during Covid when travel to the hospital was difficult and the solution has continued to serve their patients well.


They have made care more convenient, made their doctors time more productive and also expanded their patient base beyond the immediate vicinity. They did this with Salesforce.com and Teledoc Health.


Challenges:

  • Limited patient reach beyond local geographic boundaries.

  • Need for efficient patient scheduling and management.

  • Desire to enhance patient engagement and satisfaction.


Solution:

The hospital implemented Salesforce integrated with Teladoc Health's telehealth platform to address these challenges.


Implementation Highlights:

  1. Telehealth Integration: Salesforce was integrated with Teladoc Health's telehealth platform to facilitate virtual consultations and patient appointments seamlessly.

  2. Patient Relationship Management: Salesforce enabled comprehensive patient relationship management, including scheduling, follow-ups, and personalized communications.

  3. Geographic Expansion: Through telehealth, the hospital extended its reach to patients in neighboring communities and rural areas, overcoming geographic barriers.

  4. Analytics and Insights: Utilizing Salesforce's analytics capabilities, the hospital gained insights into patient demographics, preferences, and engagement levels, enabling targeted outreach and service improvements.


Outcomes:

  • Increased Patient Base: The hospital successfully expanded its patient base by reaching new patients in previously underserved areas.

  • Improved Operational Efficiency: Streamlined scheduling and administrative processes reduced wait times and enhanced patient satisfaction.

  • Enhanced Patient Engagement: Patients appreciated the convenience of virtual consultations, leading to higher engagement and loyalty.

  • Geographic Growth: The hospital's telehealth initiative contributed to geographical growth, positioning it as a regional healthcare provider.


Conclusion:

Building on its success, the hospital plans to further integrate Salesforce with other healthcare systems and expand telehealth services to offer more specialized care remotely. This strategic approach aims to sustain growth, improve patient outcomes, and strengthen community healthcare access.


This case study illustrates how Salesforce and Teladoc Health enabled a hospital to overcome geographical limitations, enhance patient reach, and achieve sustainable practice growth through telehealth innovation.

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